In the digital of the era of the internet of things which was collectively dawned upon us millennials, the email can be used as an essential tool to grow your business.

Email facilitates instantaneous intra-company communications and inter-company communications, marketing purposes, coordinating with business partners, suppliers and customers.

Email increases efficiency and allows for quick dissemination of information as it reduces geographic and time zone barriers and helps you stay in touch with your clients, customers, prospects, and subscribers through a way which is easy, quick to get started, and inexpensive. Further to keep your clients up to date with what’s news in your business, you can write and circulate a crisp, constructive email newsletter.

You can attract and maintain major clients, generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, through email which keeps you on top of their minds and at the tip of their tongues.

Email can help you to market to target segmented of the customer bases as prospective economic buyers can opt in to receive email communications about products they own, the products they might like to call or some random inquiry about an existing or upcoming product.