You need to invest in yourself, before you are valuable enough for others to invest in you or in the services you have to offer.
‘Money is a means to an end. It’s never an end in itself’ is the superimposing idea behind this tip that we at Econstra Pro, hope you never forget in your personal or professional life.
You need to learn the fine art of spending money to attract and retain major clients whose collective ‘word of mouth’ is going to form the bedrock for your business to grow and expand further in the long run.
You need to spend money to make money and even if sometimes you have to spend a lot of money for little like investments with short term benefits like, long-distance calls, education, and letterhead et al.
Sometimes you might have to spend for the absolute trivial things with no real value, and while doing so, we advise you do so while sporting a smile, because good press and PR goes a long way in determine the altitude of your business.
Like other things in life, your altitude in your business is based on your attitude and our advice is you shouldn’t afford to have a bad attitude while spending money.
No one has been able to build a business by conserving expenses, you need to spend money to make money.